Your “market” is the group of people you are selling to. That market is different for each business, but can overlap, especially if products are similar.
It’s best to think of your market in a variety of ways:
Location: If you’re selling at school, your market could be everyone on school grounds.
Population: If you’re selling something for a specific age, like kids, focus on just that age group.
Personality: Some people may like your product or service, and others won’t. Don’t waste time trying to sell to people who won’t like your product.
Behavior: Who’s going to actually use your product or service?
Income: Everyone has different levels of money available to spend – even young kids. Make sure your prices reflect your market’s ability to pay.