There are “4 P’s of Marketing” to learn about:
- Product – This is the mix of what you’re selling; it could be 5 different colors of the same thing, or 3 different sizes of something.
- Place – Where are you going to sell? Selling at the pool during the summer is very different than selling out of your locker during school.
- Price – How much will you charge so that you make a profit? Getting the word out about your price will be important if you have nearby competitors.
- Promotion – How will you spread the word? Will you rely on word-of-mouth, or will you actively promote through social media and flyers?
A simple and low-cost way to promote is through email marketing. Use one of these email marketing services to share photos, stories, products, and contact information:
- MailChimp – free up to 500 contacts
- ConstantContact - first month free, then $15 per month
- iContact – free up to 500 contacts
- AWeber - free up to 500 contacts
Many companies spend thousands and thousands of dollars in promotion to get the word out. For a startup, that’s nearly impossible. instead, try these five free ways to market your business.
- Social Media – Post photos of your products, mention discounts on your services, and generally spread the word to your friends and family.
- Press – Local newspapers and TV stations are always looking for fun new story ideas. Reach out to your local media if you’re creating a new product or service, especially if you’ve got a great visual of you selling.
- Your Website – Once you’re up and running, send as many people as possible to your website to see your products or sign up for your services.
- In-Person Outreach – Printed flyers, ringing doorbells, getting your parents to mention it to their friends — these are all great (FREE!) ways to let others know about your business.