Value Proposition


Your value proposition is a statement that explains why customers should buy your product or service.  It’s a great way to sell people on your business because it lists out the benefits they receive.  Use the formula below to complete your value proposition.  You can refer back to the target audience page and the features and benefits page for more information on those two topics.




For __________________________________________________________________(target audience)

Who are dissatisfied with _____________________________________________________________

______________________________________________________ (the alternative – your competition)

Our product is a _____________________________________________________________________

_____________________________________________________ (new product, explain what it does)

That provides ________________________________________________________________________

_____________________________________________________________________ (1-2 key benefits)

Unlike _______________________________________________________________________________

______________________________________________________ (differentiate from the competition).

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