Feature or Benefit?

Features are factual descriptions of an item that are seen and felt.  Benefits answer the question, “How does this help me?” or “What’s in it for me?” – things that provide value to your customer.

Determine whether the words in the following list are features or benefits of an iPhone.  Click the tiles to check your answer.

  • Price
    Feature
  • Processor
    Feature
  • Clearer Visuals
    Benefit
  • Screen Size
    Feature
  • Dimensions
    Feature
  • Fast Processing
    Benefit
  • Face Time
    Feature
  • Longer Use Time
    Benefit
  • Resolution
    Feature
  • Compact Size
    Feature
  • Camera
    Feature
  • Battery
    Feature
  • Ability to Take Photos
    Benefit
  • Video Phone Calls
    Benefit
  • Microphone
    Feature
Feature or benefit? Decide which is which.



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