An elevator pitch is a short description of your business that explains a lot. If you’re in an elevator with someone who asks about your business idea, you want to be able to explain it to them before they have to get off the elevator.
The elevator pitch should be about 30 seconds long and be a clear enough explanation to someone who knows nothing about your business.
Use this formula to write your own elevator pitch:
For _________________________________________________________ (target audience / pain)
(Your company / product / service) is _________________________________________________
_______________________________________________________________________ (what you do)
as opposed to ____________________________________________ (competition / current practice)
while (your company / product / service) does ___________________________________________