Testing the Idea

When you’re testing your ideas, it’s important to get feedback from people that would actually use your product or service.  These people are your target audience.  Use the questions below to get feedback on your ideas.  You can also download this document to fill out on your own time.

Tell an individual about your business idea.  Ask them the following questions and record their answers.

My business idea is: ____________________________________________________________

__________________________________________________________________________

A. What do you think of my business idea? Do you understand what I’m offering?
___________________________________________________________________________

___________________________________________________________________________

B. How would you use my product / service? How often?
___________________________________________________________________________

___________________________________________________________________________

C. My business will be located (either online/mobile app or a specific location). Do you see this filling your needs?
___________________________________________________________________________

D. When you buy/use this product/service, would it be for yourself or for a gift?
___________________________________________________________________________

___________________________________________________________________________

E. Which statement describes your feelings about my product/service? (Circle one.)

    • I like it very much
    • I like it somewhat
    • I dislike it somewhat
    • I dislike it very much
    • I have no feeling one way or the other

F. Do you use a similar product or service now? _______ Yes _______ No

If the answer is “yes,” ask them the following questions. If “no.” skip to question G.

What price do you pay now?

What does that price include?

Would you be willing to pay more for a better product or service, such as?
(explain your product or service) ______ Yes ______ No

How much more?

What do you like most about the product/service you are using now?
Dislike?
______________________________________________________________

______________________________________________________________

How did you pick the business you use now?

_____ Internet search
_____ Friend (word-of-mouth)
_____ Social media (Facebook, Instagram, Twitter, etc.)
_____ Flyer
_____ Lowest price
_____ Good service
_____ Other (explain) ____________________________________________

G. What do you think I should change about my product/service that would make it more appealing for you to buy or use it?
___________________________________________________________________________

___________________________________________________________________________

H. In the following spaces, develop questions for your business. For instance, if you are interested in cleaning houses, you might ask your neighbors if they would be willing to pay $10 a week to have their house vacuumed and dusted. Try to be specific as possible.

1. ______________________________________________________________?

2. ______________________________________________________________?

3. ______________________________________________________________?

Download a version of this in a PDF.



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